Force was established in America in 1901, opening an office in London in 1902 with advertising in magazines.  It was first breakfast cereal flake to be available in Britain.

At first the character used to promote the cereal was a woman called Miss Prim, but she was replaced in 1903 by Sunny Jim, who also featured as the main logo on packets from 1910.

Manufacture was taken over by A.C.Fincken & Co from 1910.

Whilst the first rag dolls become available in large numbers from 1922, it was not till the 30s when more significant novelty items were released to appeal to children.

During the Second World War, imports ceased from America and Canada, but was relaunched in 1955 based on original recipe. 

In 1985 A.C.Finken were bought out by a subsidiary of Nestle

Distribution appears to have been a continual problem plaguing Force over the years.  Sadly in 2012 Force was dropped by Cereal Partners as sales were insufficient to continue, where only a few retailers, such as Waitrose stocked it. 

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1920’s - 1960’s