Sportsman Kite

1970s - Rice Krispies Sportsman Kite Offer

Definitely Kelloggs from the label, but guessing it might be Rice Krispies - any details known?
Ebay pic

 

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Picture of the packet and details of offer
1970s Kelloggs Kite (1)
1970s Kelloggs Kite (4)
1970s Kelloggs Kite (2)
1970s Kelloggs Kite (5)
RC small
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