HISTORY OF WEETABIX LIMITED

Weetabix was invented in Australia in the 1920s by Bennison Osborne. He then sold the Australian and New Zealand rights for ‘Weet-Bix’ to Sanitarium Health Food Company - where it remains marketed under the same name today.

Osborne then formed the British & African Cereal Company Ltd, and began production in 1932 at their Kettering plant.  In 1936, the company changed its name to Weetabix Limited.

Whilst Weetabix is the core product, others have since been introduced including Alpen in 1971, Weetos in 1987, Chex in 1995 and Oatibix in 2006.  Weetabix also purchased Ready Brek from Lyons Tetley in 1991

CEREAL PROMOTIONS

Click on the pictures to go to the specific cereal brands to view the offers over the years, or use the tabs at the top

Please let me know of anything that can be added. I have detailed in the yellow box on each of the offers, the types of items I am still looking for, but there will be more that is missing