HISTORY OF QUAKER OATS LIMITED

Quaker Oats Ltd in a wholly-owned subsidiary of The Quaker Oats Company of Chicago and was established in the UK in 1899.  The Southall plant was built in 1936

Puffed Wheat and Puffed Rice were launched in 1907 and 1910 respectively and the business was limited to the three brands until the introduction of Quaker Quick Macaroni in 1948

Sugar Puffs, one of the first pre-sweetend cereals in the UK market, was introduced in 1954, with Oat Krunchies following in 1957

In 1981 the Harvest Crunch cereal snack bar was brought out, with the Harvest Chewy Bar following in 1986

In 1982 Quaker Oats bought Scott’s Porage from A&R Scott who had manufactured it in Scotland since 1880

CEREAL PROMOTIONS

Click on the pictures to go to the specific cereal brands to view the offers over the years, or use the tabs at the top

Please let me know of anything that can be added.  I have detailed in the yellow box on each of the offers, the types of items I am still looking for, but there will be more that is missing.